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GLOBAL DRESSAGE ANALYTICS

A SportBizz company

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The World's Premiere Dressage Shows

WORLD DRESSAGE MASTERS

A SportBizz company

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Dutch sport promotion platform

ORANGE SPORTS FORUM

A SportBizz initiative

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Maastricht School of Management (MSM)

EXECUTIVE MBA IN SPORTS MANAGEMENT

A SportBizz initiative

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Sporttech Accelerator

HIGHTECHXL

A SportBizz initiative

Meet the SportBizz Value Chain

Innovation

    • Business- and earning models
    • Identify growth opportunities
    • Proposition development
    • Sales & Marketing (business development)

Internationalisation

    • Trade missions
    • Market entry strategy
    • (International) Partner search & selection
    • Subsidy scans and applications (pibs, dhk etc.)

Education

    • Co- creation curriculum (sports & business, entrepeneurship)
    • Content development E-learning / blended learning
    • Proposition development
    • Sales & marketing

Ventures

    • Business- and earning models
    • Customer search (e.g. launching customers)
    • Funding
    • Startup management

What people say about us

dr. Nico Delleman

Innovation is in the DNA of SportBizz. Innovation in sports requires cooperation. SportBizz is in a unique way able to build bridges and develop successful business models. But innovation is not only in thinking but especially in doing. Within SportBizz you will find a nice balance between thinking and doing well adapted to the culture of InnosportNL.

dr. Nico DellemanInnovation Programme Manager InnosportNL
Prof. Wim Naudé PhD

With the team from SportBizz you will find a very contagious passion for entrepeneurship. In our joint project to structure a unique Executive Sports Management  MBA at MSM I have experienced myself the dedication, flexibility and world class network they bring to the table.

Prof. Wim Naudé PhDDean Maastricht School of Management
Arno Wijnands

SportBizz was co-founder of Orange Sports Forum (OSF) and lead its first successful consortium to develop Indian Football. With that they have shown masters in complex international project management. This can only be done with perseverance and a good feeling for cross cultural differences.

Arno WijnandsGroup Insurance Manager Endemol Shine Group
Maarten van der Heijden

With the services 0f Global Dressage Analytics the equestrian federation KNHS is able to provide both national coaches and top riders in with detailed information on the development of their dressage scores (and thus conduct an adequate international competition analysis). These analyses are of great importance in the global equestrian sport where small details make the difference in the medal race.

On the other hand we use Global Dressage Analytics to analyze the performance of our judges resulting in a rapid flow of high potentials and targeted retraining as a result.

Maarten van der HeijdenDirector Top Sport Royal Dutch Equestrian Federation

About SportBizz

The international sports business agency SportBizz was founded in 2004 by Camil Smeulders and John van de Laar. Both hold an academic degree in business economics and have a combined experience in the international sports business of more than 30 years. Sport and business are in the DNA of SportBizz that is active in 4 lines of business connected to sports:

  • Innovation
  • Internationalization
  • Education
  • Ventures

SportBizz helps her clients to grow their existing business and discover, define and develop the business of tomorrow. Over years SportBizz has built an extensive board room level network in the international sports, public and business community. SportBizz amongst others is co-founder of Orange Sports Forum, the renown Global Champions Tour and the MsM Executive Sports Management MBA. Furthermore SportBizz (co-)owns and operates the World Dressage Masters and Global Dressage Analytics.

  • Innovation

    In today´s digital network society innovation is no longer a single, fragmented activity of a few inventors, but an interactive and ongoing process of planning and adjusting where everyone is involved. In tomorrow’s learning economy developing new knowledge is very important, but it will be even more important to mobilize and develop smart applications for knowledge, ideas and techniques that can be found in other companies, sectors and countries. SportBizz would be glad to assist you with that.

  • Internationalisation

    When talking about innovation, especially in an international context, you will quickly find yourself in knowledge transfer issues. The Netherlands is a compact country, has a good educational system that is already accustomed to act within the triple helix model. SportBizz knows how to make the right connections within the triangle so that a lack of knowledge in the country concerned need not to be a barrier to the successful marketing of your product or service.

  • Education

    When talking about innovation, especially in an international context, you will quickly find yourself in knowledge transfer issues. The Netherlands is a compact country, has a good educational system that is already accustomed to act within the triple helix model. SportBizz knows how to make the right connections within the triangle so that a lack of knowledge in the country concerned need not to be a barrier to the successful marketing of your product or service.

  • Business Ventures

    Start-ups in sports, particularly innovative start- ups often face the same problems. Is the timing right? Does my idea have potential? Where can I find my first customer? Are there any grants that can help me? Do I have the right team to make my start-up successful? Are there opportunities abroad? Where should my company be based? SportBizz can help you with all these questions. Sometimes from an advisory role, sometimes from a coaching role, but in some cases also by taking a stake in the start-up.