Hans van Breukelen kicks off Executive MBA in Sports Management at MSM

Executive MBA in Sports Management ambassador and soccer icon Hans van Breukelen was one of the lecturers during the official launch of this new management study at the Maastricht School of Management.

Referring to the famous quote of Nelson Mandela: ‘Sport has the power to change the world’, Van Breukelen emphasized how much he believes that sport can change the world. “And it starts with good leadership, good leaders can make the difference,” he said during his inspiring speech. The international and multi-cultural aspect plays an important role. “And there is no better place to learn this than at an international business school as MSM where global diversity comes together.”

The Executive MBA in Sports Management was launched during a well-attended meeting with representatives from the sport, authority, industry and education. The importance of cooperation between these entities formed the core of various speeches.


MSM’s Dean Professor Wim Naudé presented a short explanation on the content of the new Executive MBA in Sports Management. Ger Koopmans, Deputy of Finance, Sport and Culture of the province of Limburg, explained the Limburg policy on sport. John van de Laar, Director of SportBizz and co-founder of Orange Sports Forum, underlined the power of cooperation between education, sport and industry and the necessary international component in management education. Finally Director Geert Ruigrok presented Topsport Limburg’s vision on top management in top sport.


The two-year part time Executive MBA in Sports Management is offered from January 2016 onwards by the Maastricht School of Management and Sportbizz, in cooperation with Topsport Limburg and the Orange Sports Forum. Several partners have already committed themselves to the programme, among them, KPMG, Infostrada Sports, Royal Haskoning DHV, AON and Impeco.

The fourfold accredited Executive MBA in Sports Management is the only MBA in Limburg accredited by the NVAO. The study prepares (top)athletes and professionals for management positions in the sport industry. One of the programme’s modules is offered on the island of Curaçao in cooperation with the University of the Dutch Caribbean (UDC).
Maastricht School of Management

Maastricht School of Management (MSM) is one of the most international orientated business schools in The Netherlands. MSM offers students from all over the world research driven and international accredited management education, such as MBA, Master of Science in Management & Engineering (with RWTH Aachen, Germany), Master in Management programmes and several shorter executive courses. MSM’s research based doctoral programme, Doctor of Business Administration (DBA) is ranked second on the world ranking list. MSM offers her educational programme in Maastricht and various locations in the world in cooperation with partner institutions. Annually about 1,000 students graduate from one of the MSM programmes. MSM alumni take up key positions in industry, government and educational institutions.

The international sport marketing agency SportBizz was founded in 2004 by Camil Smeulders and John van de Laar. They both have over 30 years of experience in the international sport business

With sport and business in its DNA Sportbizz is active in four areas where sport and business come together:

Innovation – Internationalization – Education – Business Ventures.

SportBizz helps clients to expand their existing and future business. SportBizz has now an extensive corporate network at boardroom level in the international athletic world, the public sector and the industry. SportBizz is, among others, co-founder of Orange Sports Forum, the famous Global Champions Tour, the World Dressage Masters and now also the Executive MBA in Sports Management
Topsport Limburg

Topsport Limburg offers the youth in Limburg the chance to realize their sportive ideals in an environment that has Olympic ambition. To realize an excelling environment Topsport Limburg has established a High Performance Centre. This Centre is also connected with the Sport Innovation Platform, the breeding ground for innovative entrepreneurs to participate in the success of Dutch and Limburg top athletes. Topsport Limburg participates in international (sports) networks to make the best knowledge and experience available for the sport and sport economy in Limburg.
Orange Sports Forum

Orange Sports Forum (OSF)is a platform to promote companies, organizations and institutions that are connected with the Dutch sport. This concerns ‘hardware’(infra-structure, accommodation, funding, advising, etc) and ‘software’ (training, coaching, education, organization, sports marketing, etc). OSF maps the opportunities for Dutch companies and creates a platform on which Dutch companies and institutions can get in contact with clients and possible partners from new markets.


Photos: Erik Bartels, MSM Bottom of Form

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